Advertisement rate and product cost on TRP

Advertisement rate and product cost is actually depends on the time slot and the TAM / TRP ratings.

Mostly 40% to 80% cost Ratio inbuilt attached of any product which are showing on television or on mobile internet media advertisement…

Simple Ideal example way if we want to understand see the notes given here under……

The cost of carbonate bubbles are only 10 to 15 rupees as toothpest brand of Colgate, but they charged branding cost as well as the advertisement cost in product Which they pay to media channels for showing or marketing base factor, henceforth the cost of MRP is 80 rupees approximately as including depot members commission, employees salary, and company’s MD income or profits margin….

For example:
The broadcaster had charged around Rs.10 lakh per 10 seconds for the final of IPL 5 between Kolkata Knight Riders and Chennai Super Kings, but It charged around Rs.15 lakh for the IPL 4 final…. Surprised….

These are Indian television advertising rates…

Those Manufacturer, who has so many range of products they are making planning by marketing strategy, like small pack and big volume pack or bottles or pouches or else …

Here I can give you few examples of products packing, gram vise volume and it’s cost… But first read my previous blog on said

https://jaigishya.wordpress.com/2020/02/29/product-cost-with-grades/

Each professional has mind on grade base product sales analysis…

Small pouch with four colour packing cost is very lowest due to it’s lath machine has only it’s own style packing way as small volume but bigger volume need different types ppp, ppld, or kind of raseen material plastic bottles, pouch, or else box style packing which is cost is automatically getting higher standard due to it’s row material cost is high and as according that it’s manufacturer also charged profit from same…

Example way… Reliance is the most profitable company which is earning from last dust or we can say KACHRAA of petroleum products… It is making miracle on pollution base environment but government is silent and we the people are denied avoiding to used plastic, henceforth it resins material from last petroleum products are sales in market on highest cost… As it is it’s mastery…

So if 10 ml plastic pouches or 60 mg plastic pouches products cost are if according 20 paisa and 2 rupee than 1000 ml or 1000 gm cost volume need better packing in bottle or pouches so cost is going higher and when need to establish its in market the cost automatically higher as advertisement cost is higher… As viewers policies TRP ranking only for few program and minor way getting big huge profits they all are giving advertisement in the said costly program…

… though Indian government made rules but the consumer field is unique way established in India..

… simple way if you wanted to know the cost of salt … There are rupees 10 to 40 rupees per kgs available…

Really surprised…

India has about 130 crore population…

Majority minority whatever way… Products sold out speedy way though costly…

… if we have not policies or budget in super mall while monthly consumer purchasing.. … We suffer lot…

if government are not producing better guidelines…my mean to say there are differences in ISI and ISO but both running equivalent way in India for all standard like salt matter is really bad…

Patanjali has 17 rupees kg salt with ISI or ISO but TATA has 35 rupees per kg salt with same standard… How it is possible????

Those TRP are highly appreciated by viewer, are automatically rise up their rates for advertising… As per examples of IPL …

Those who have not high TRP, they are making package policies for advertising like rs 1 lakh per day …

Or making strategy like 1 lakh rupees per eight hour all episode of channels series in-between publishing advertising…

Or fixed like per ten seconds 1 lakh rupees for daily episode…

These all are depend on mutual agreement or the demand of series or need availablity of demanding products by people… And TRP….

…so many Verity are available either newspaper or television or telephone or mobile media for product advertisement…

People are studying better way in university but basic education already given in school which are forget by them.. forget by force …

School learnt that paisa but after university we can see only rupees… Why.. where are the malai of milk gone???

Jay Gurudev Dattatreya

Jay Hind

Jigar Mehta/Jaigishya

now question arising as where the profit gone... Instead of government cupboard... As taxes are not collected as per needed volume and government employees salary are still rising... And government sector are gone on contract basis !!!